Carlos Vega

About Carlos Vega

Formed in the traditional realm of journalism, my career has evolved seamlessly into the digital landscape. This progression has been driven not only by the need to remain current, but also by a deep-rooted fascination with technology. Over the past two years, I’ve immersed myself in Generative AI—experimenting, refining my skills, and staying in sync with emerging trends. Most importantly, I’ve integrated these tools into my day-to-day work, crafting proposals that consider my team’s limited resources and heavy workloads. By leveraging AI to optimize operational tasks and expand strategic thinking, my goal is always to deliver greater value to stakeholders and the business.The convergence of my dedication to journalism and my passion for content strategies has fueled a long-standing mission: pioneering ways to create, distribute, and promote content that resonates. This drive, coupled with my affinity for emerging media and marketing technologies, keeps me at the leading edge of innovation. Throughout my 26-year professional journey, I’ve had the privilege to contribute to notable print outlets such as Mexico’s Reforma and El Universal newspapers, as well as Rolling Stone Magazine México. In the digital sphere, my roles have spanned Televisa, Univision, Terra Networks, and Sony Pictures Entertainment.In May 2016, I joined Marsh—a global leader in insurance brokerage and risk consulting—as Head of Digital Marketing for Latin America. Here, I’ve explored captivating fields encompassing political, technological, cyber, environmental, and financial risks that reverberate beyond our clients and into wider society. These perspectives have shaped the diverse content featured across our digital platforms. From building comprehensive digital, social media, and content strategies from scratch, to scaling the regional marketing team from three people to 20, I’ve strived to amplify our impact on a global scale.Since 2023, I am also in charge of the digital strategy for Mercer Latin America, so now I manage 18 websites across the region (11 for Marsh, 7 for Mercer) and oversee content and email marketing strategies. My role involves collaborating on campaigns—from ideation to execution—to guide users from awareness to engagement to sales. Along the way, the continuous adoption of Generative AI has empowered my efforts to refine processes, boost performance, and keep us firmly at the forefront of our industry.

Experience

1. VP, Head of Digital Marketing for Latin America

   Marsh Latinoamérica

   May 2016 — Present · Miami, TX, US

   I lead digital marketing strategies across 11 Latin American countries for Marsh, a global insurance brokerage and risk consulting leader. Since 2023, I’ve also directed Mercer’s digital strategy in the region, merging technology-driven tactics with strategic collaboration to elevate brand visibility and business impact.Key Responsibilities- Website Optimization: Planned and relaunched local sites multiple times, improving user experience and growing traffic by 100%–300%- Content Strategy: Built a robust regional program with up to five monthly blogs, securing six of Marsh’s top ten most-viewed global blogs for three years straight- Social Media Management: Founded the Marsh Latin America LinkedIn page, surpassing followers in the first year and consistently adding followers annually- Email Marketing & Automation: Led Pardot deployment in Latin America and the Caribbean, then guided the transition to Microsoft Dynamics 365—overseeing single sends, newsletters, and automated journeys- Team Development & Training: Mentored over 200 colleagues, including C-suite leaders, on digital best practices and personal branding. Ran masterclasses (“DigiLabs”) on branding, social media, and PR- Regional Campaigns: Executed integrated digital campaigns (websites, email, social media) to support business goals and heighten brand presence.By blending emerging technologies, data-driven insights, and collaborative leadership, I continue to enhance our digital footprint, driving measurable results for both Marsh and Mercer across Latin America.

Education

• Universidad Nacional Autónoma de México

  Bachelor in Communication Sciences, Journalism

  1991 — 1997

Skills

• Omniture
• Editing
• Cms
• New Media
• Content Management Systems (Cms)
• Entertainment
• Media Writing & Production
• Publishing
• Radio
• Journalism
• Content Management
• Search Engine Optimization (SEO)
• Public Relations
• Social Media Marketing
• Blogging
• Newspapers
• Video Editing
• Advertising
• Magazines
• Web Managing, Publishing & Editorial
• Interactive Media
• Marketing
• Video
• Project Management
• Building Effective Partnerships
• Creative Direction
• SEO
• Live Video Streaming
• Newspaper
• Content Strategy
• Google Analytics
• Editorial
• On-Camera Personality
• Press Releases
• Digital Media
• Film
• Video Production
• Television