Valerie Effinger

About Valerie Effinger

After a decade in digital marketing, you\'d think I\'d seen it all, but the digital world is constantly changing. The excitement of navigating the changes and shouting out my client\'s message is what keeps me engaged and thriving in my work. Branding emerged as a passion when I saw that too many clients just didn\'t know what they wanted to convey to their audience. One of my joys is strategizing with a client to pinpoint the right branding and messaging for their vision to attract the perfect customers. I have spent years honing my digital marketing skills through copywriting, social media management, funnel design, funnel strategy, podcast management, content creation, organic marketing methods, and more. Each of these skills and experience shape my approach to clearly communicating my client\'s brand. I am excited to be at a point in my career right now to be exploring new options that play on my broad experience in marketing and management.

Experience

1. Marketing Manager

   ConcertAI

   Dec 2023 — Present

   Because CancerLinQ was purchased by ConcertAI, I am able to expand my role even further. While I still am involved in overseeing the marketing of CancerLinQ, I will also focus on internal and external communications, website content and experience, and partner marketing for ConcertAI, as a whole. Excited about this opportunity to strengthen some marketing muscles I\'ve not been able to focus on for a while!

Education

• Texas A&M University

  Master of Business Administration - MBA Candidate

• Texas A&M University

  Bachelor's degree, Psychology

  1999 — 2003