Veethi Vyas

About Veethi Vyas

I am a research, strategy, and operations professional with 10 years of experience…

Experience

1. Research Lead

   Dfs

   Jan 2025 — Present

   Leading multi-country research and strategy engagements to strengthen digital merchant payment ecosystems in emerging markets, with a focus on financial inclusion, merchant acceptance, and consumer behavior.Managing a large-scale, multi-country study across Africa and South Asia — overseeing survey design, pilot testing, enumerator training, and field execution.Coordinating cross-functional teams across research, data, and operations to ensure smooth execution and on-time delivery across multiple geographies.Advising and aligning stakeholders including policymakers, payment providers, and development partners to ensure findings will directly inform market-level strategies and interventions.Designing research frameworks to explore barriers to digital payment adoption, gender disparities in merchant participation, and the role of regulation, infrastructure, and market design in scaling adoption.Core Focus: Executing complex, multi-market advisory and research programs that bridge data-driven insights with actionable strategies for inclusive digital economies.

Education

• Grinnell College

  Bachelor of Arts (B.A.)

Skills

• Powerpoint
• Economics
• Research
• Windows
• Social Media
• Microsoft Office
• Photoshop
• Analysis
• Microsoft Word
• English
• Html
• Creative Writing
• Public Speaking
• Customer Service
• Analytical Skills
• Teamwork
• Statistics
• Adobe Analytics