Veera Raghavan

About Veera Raghavan

Marketer, operator, and cultural storyteller building Sweet Karam Coffee into a national clean-label snacking brand rooted in tradition and trust.I manage a ₹25 Cr+ annual digital ad budget, driving growth across D2C, Quick Commerce, and Retail. From scaling our app to ₹2.5 Cr+ monthly revenue to leading ₹5 Cr+ sales on Blinkit, Instamart, and Zepto, I’ve built SKC’s multi-channel growth engine through precision analytics, instinctive storytelling, and sharp consumer understanding.My work blends data with emotion - optimizing ROAS on Meta, decoding SKU-wise velocity, and crafting campaigns that make a Nendran chip feel like home.At its core, SKC stands for no palm oil, no preservatives, no shortcuts - just the Taste & Tales of South India, brought alive by Janaki Paati.Always open to conversations on marketing, brand building, and storytelling over a cup of filter coffee.

Experience

1. CMO

   Sweet Karam Coffee

   May 2015 — Present · Chennai, IN

Education

• Arignar Anna Institute of Science and Technology

  Bachelor’s Degree, Mechanical Engineering

  2010 — 2014

• GrowthX®

  Growth Marketing

Skills

• E-Commerce
• Audacity
• Marketing Strategy
• Facebook Fan Page Creation
• Microsoft Powerpoint
• Market Research
• Microsoft Word
• Microsoft Excel
• Social Media
• Doubleclick for Publishers (Dfp)
• Google Adwords Professional
• Digital Marketing
• Typewriter
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Moviemaker
• Marketing
• Presentation Skills
• Google Data Studio
• Market Analysis
• Google Analytics
• Microsoft Office
• Google Adwords
• Social Media Optimization (Smo)
• Social Media Marketing
• Online Advertising
• Google Webmaster Tools
• Online Marketing