Veena Sterling

Rfp Proposal Manager @Vmware

Santa Clara, CA, US
MOBILE NUMBERS
+13•••••••81

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WORK HISTORY

Nov 2019 — Present

Rfp Proposal Manager @Vmware

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SKILLS

Program ManagementCloud ComputingLead GenerationAgile MethodologiesManagementSalesforce.comSaasSoftware DocumentationProject ManagementCross-Functional Team LeadershipProduct ManagementProposal WritingFramemakerVisioEnterprise SoftwareProduct MarketingMarketingMobile DevicesStrategic PartnershipsStart-UpsTelecommunications

ABOUT VEENA STERLING

I am a Strategic Proposal and RFP Leader with 15+ years of experience helping Fortune 500 technology companies win complex, multimillion-dollar deals. My expertise lies in shaping competitive bid strategies, leading global RFx responses, and partnering with sales, product, legal, and finance teams to deliver persuasive, compliant, and winning proposals. I’ve built scalable content systems, introduced proposal automation platforms {Loopio, Responsive (RFPIO)}, and streamlined processes that cut turnaround times by up to 30%. Beyond operations, I’m trusted by executives to position technical solutions effectively, improve win rates, and strengthen pipeline performance. Colleagues know me as a cross-functional connector—someone who can translate technical differentiators into compelling value stories that resonate with customers. I thrive on bringing clarity to complex requirements, optimizing workflows, and helping organizations stand out in competitive markets. If you’re looking for someone who can not only manage the RFP process but also elevate it into a revenue-driving function, let’s connect. Experienced Senior Proposal Manager with a demonstrated history of working in the computer networking industry. Strong community and social services professional skilled in Proposal Writing, Management, Software as a Service (SaaS), and Software Documentation.

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