Vedran Pezer
Global Director Value Management & Enablement @GoStudent GmbH
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WORK HISTORY
Global Director Value Management & Enablement @GoStudent GmbH
Berlin, DE
Leading value management and enablement across the GoStudent Group brand portfolio, operating across multiple European markets: GoStudent (managed tutoring marketplace), Studienkreis (Germany\'s leading centre-based tutoring network, locations), TuS (unmanaged tutoring marketplace), and GS Tutoring Studios (GoStudent-branded offline learning centres across Austria, Italy, Spain, Turkey, and France).Value Management (CVM): Own CRM and Customer.io, running full-funnel lifecycle marketing across the customer and tutor journey: lead nurturing, requalification, upsell, cross-sell, retention, and post-churn reactivation. Manage TuS marketing CRM with a focus on promotional and commercial campaigns. Responsible for NPS, satisfaction, and experience quality alongside revenue metrics.Enablement: Build and run the training, tooling, and automation layer that makes commercial teams more effective across brands. Drive RevOps enablement to ensure consistent processes, tools, and workflows across teams and markets.Reputation Management: Own Trustpilot and Google Reviews strategy across the group, integrating feedback signals into operational and product improvement loops.Reporting to co-founder level in a cross-functional matrix structure.
EDUCATION
Faculty of Political Sciences
Master's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT VEDRAN PEZER
Customer relationships don\'t grow by accident. They\'re designed through the right data, the right moments, and the right operational infrastructure behind them. That\'s the work I do.Most companies know they should be doing more with their existing customers. Few have the operational infrastructure to actually do it. At GoStudent, I lead Value Management & Enablement across the group: two distinct teams, one combined mandate, working that problem from both angles across a multi-brand, multi-model business.On the Value Management side, I own CRM and Customer.io, running full-funnel lifecycle marketing across both the customer and tutor journey: from lead nurturing and requalification, through upsell, cross-sell, and retention, all the way to post-churn reactivation. The goal is growing the value on both sides of the marketplace at every stage: satisfaction, NPS, and long-term engagement, not only revenue metrics. What makes this genuinely complex is the marketplace context. GoStudent is a managed marketplace; we actively pair students with tutors and take responsibility for the quality of that relationship. TuS operates as an unmanaged marketplace, where the dynamic is fundamentally different. Running CVM and lifecycle strategy across both models simultaneously, at scale, is a rare operational challenge.On the Enablement side, I build the training, tooling, and automation that makes our commercial teams more effective across the group: GoStudent, Studienkreis, TuS, and GS Tutoring Studios, our growing network of branded learning centres across Europe.Beyond those two pillars, I own reputation management across Trustpilot and Google Reviews, and drive RevOps enablement across the commercial stack, ensuring the right processes, tools, and workflows connect across teams and brands.My background is in telco: CRM and churn management at A1 Croatia, then group-level digital strategy and product ownership at A1 Telekom Austria across seven markets. CVM as a discipline came from that world, and I\'ve spent the last few years applying it to EdTech: same rigour, faster pace, two-sided market.If you work in CRM, lifecycle, or customer value strategy, especially in EdTech or marketplace businesses, I\'d love to connect-Full transparency: the wordsmithing here was handled by Claude. The career, the expertise, and the opinions? Entirely human.
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