Vedika Sharma
Creative and visual strategy Manager
- Role
- Creative and Visual Strategy Manager at Tira
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vedika Sharma
With a passion for shaping powerful narratives and curating elevated experiences, I bring…
Experience
Creative and Visual Strategy Manager
Aug 2022 — Present · Mumbai, IN
As the creative and visual strategy Manager at Tira Beauty, my responsibilities include:•Leading visual identity and creative direction across all sales channels.•Researching global beauty and fashion trends to create Tira’s merchandise line.•Ideating and directing the creative vision for events, including look & feel.•Building a strong online and offline presence through strategic brand development and creative strategies.•Designing visual identities for social platforms and overseeing content creation.•Ideating, mood boarding, and executing editorial shoots and campaigns across Tira.•Creating visual merchandising concepts for Tira’s retail stores across India.•Forecasting trends in hair, makeup, and styling to incorporate into all campaigns and brand identities.From ideating the first campaigns to establishing a consistent aesthetic across digital, physical, and experiential touchpoints, I’ve helped define how the brand is seen and felt by consumers across India.
Education
London College of Fashion, University of the Arts London
BA Fashion styling and production, Fashion/Apparel Design
2018 — 2021
UWC South East Asia
High School Diploma
2008 — 2016
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