Vedika Berry

About Vedika Berry

I have built my career exploring how people behave given certain stimuli. I started my career with content and brand strategy where I helped build effective communication strategies on digital media so that brands could genuinely and effectively communicate with followers and build their communities. I have also widened my approach and explored more traditional methods of marketing, using a blend of market research tools and communication strategies to launch new products to consumers. I have helped clients find the subject and medium that best fits their unique identity, and then produced high-quality content that meet their objectives. Additionally, I am passionate about the development sector and have shifted my sector to align more deeply with my personal goals. While there may be many great marketers and branding professionals in the world, we need more people who want to change it for the better. When it comes to the problems of the world, they are not rooted in money or power, but rather the unrealized potential of people who require healthcare and education. My specialities include digital media, consumer behaviour, brand awareness, omnichannel marketing campaigns and qualitative research.

Experience

1. Senior Project Manager

   Backpac

   Nov 2020 — Present · Ann Arbor, MI, US

Education

• Vasant Valley School

  94.75%

  1999 — 2012

• Indian School of Public Policy

  Post Graduate Programme in Policy, Design & Management (In partnership with UChicago University), Public Policy Analysis

  2019 — 2020

• Lady Shri Ram College For Women

  Bachelor of Arts (B.A.), Political Science and Government

  2012 — 2015