Vedia Ayvaz

WORK HISTORY

EDUCATION

SKILLS

ABOUT VEDIA AYVAZ

Vedia Ayvaz is a multi-award-winning brand creative marketing leader passionate about developing breakthrough campaigns by implementing innovative creative strategies that hit target performance goals. Broad experience in visual storytelling with specific expertise in translating audience insights into integrated marketing content that pushes culture. With a superb track record in building the best-in-class, award-winning teams. She has a strong digital and linear TV media background and deep experience across genres and platforms.She currently leads all 360 creative and data-driven campaign marketing at Known for high profile entertainment clients, such as Warner Bros Discovery, Disney, Paramount+, Amazon, Universal Music Group, Sesame Workshop, TikTok, and NBCUniversal. She fosters strong client relationships that shape and develop compelling creative expressions that elevate brands.Previously, she was the SVP, Brand Creative, leading and developing the creative strategy and execution of 360 integrated launch campaigns, awards campaigns, tentpole movies, and series for Comedy Central, Paramount Network, and Pop TV. She guided the in-house creative team to deliver fresh, progressive, and on-brand campaigns. Under her leadership, Comedy Central won Promax Gold, Creative Agency Of The Year, 2021. As VP, Head of Creative Content for 45th & Dean, at A+E Networks\' digital studio, she led the creative development and execution of all short-form branded and organic video across all company brands, including The History Channel A&E, Lifetime, and FYI. During her tenure, she created the #1 hit show on Facebook, the #2 show on Snapchat, and multiple hit shows on YouTube.Previously, she was Vice President, Brand Marketing and Creative for FYI and LMN, where she led the creative execution, production, and development of brand marketing and promo assets for both networks and their affiliates across linear and digital platforms. She helped drive FYI to become the most valuable upscale entertainment brand with the most affluent audience.Before that, she spent 15 years as a senior creative director and senior writer-producer-director for multiple major media brands, including Lifetime, Nickelodeon, Comedy Central, Syfy, USA, and Showtime.