Veda Shah
Senior Strategist @Valtech
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WORK HISTORY
Senior Strategist @Valtech
Toronto, ON, CA
Clients: CompTIA, Keihl\'s• Led CompTIA’s global digital transformation, unifying content and commerce on CompTIA.org, boosting conversions by +26%, reducing cart abandonment by –16%, and driving +19% YoY revenue growth. • Led Archer-Daniel-Midland’s digital ecosystem transformation consolidating 11 legacy sites and 100+ campaigns, driving +60% CTRs,+68% leads, and +9.4% YoY traffic growth. • Developed UCSF Health’s omnichannel content strategy, boosting patient engagement by +7.6% and increasing time on site by +9.2%• Prepare project costs and budgets & create detailed reports for post campaign evaluation • Client management and cross collaboration across teams on a day-to-day basis
EDUCATION
K.J. Somaiya institute of management and research studies
Master of Business Administration (M.B.A.), Marketing
S.I.E.S college of commerce and economics
Bachelors in Management Studies, Marketing
SKILLS
ABOUT VEDA SHAH
In the fast-paced realm of digital strategy, I thrive on crafting innovative narratives and driving transformative campaigns for both B2C & B2B clients. With over a decade at the forefront of strategic leadership, have worked on major initiatives and campaigns for CompTIA, L\'Oréal, ADM, SC Johnson, Sleep Country, Four Seasons, PepsiCo, and Walmart.Creative thinker, go-getter, problem solver, manage people well, relationship builder, team playerFeel free to connect with me via LinkedIn or email: s•••••••@gmail.com
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