Vedanti Saxena

About Vedanti Saxena

I am an ESADE & NMIMS post-graduate with a strong foundation in marketing management & pharma technology, with a passion for brand-driven strategic management. At West, I drive customer engagement and research of key market trends and reports, leading into the development and deployment of promotional materials, in addition to coordinating internal business processes. As a Brand Manager at Plix, I managed the nutrition category – growth, driving sales through innovative launches, pricing strategies, and promotions. I was project lead for retail packaging design for bestselling online combos. Also handled USA and UAE websites while monitoring stock and addressing key challenges in website content and tech. In my previous role at USV Private Limited, I drove partnerships with major e-commerce platforms like Amazon and Flipkart to enhance branding listing strategies. My consistent focus was on packaging claims, campaign execution, and market activations.I have always sought, and continue to seek, experiences that give me opportunities to make an impact, and induce creative and analytical thinking, preferably outside my comfort zone.

Experience

1. Associate Specialist - Marketing

   West Pharmaceutical Services

   Jul 2025 — Present

   Researching key market trends & updates and compiling market reports to aid in development of marketing initiatives- Driving customer engagement initiatives through strategic & creative ideation and implementation- Differentiation of West products through development and deployment of promotional materials and activities- Coordinating internal business processes to integrate efforts across market units, product management, and service priorities.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA

• Esade

  MSc. Marketing Management

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Pharmacy - BPharm