Vedaant Soti

About Vedaant Soti

Aspiring Mechanical Engineer with a Passion for Data Analytics Fresh…

Experience

1. Business Analyst

   dentsu

   Oct 2023 — Present · Pune, IN

   My role and responsibilities are :1) Managed daily operations across sectors such as Automobiles, E-commerce, Sensitive Categories, Gaming, OTT to achieve KPIs including efficient CAC, incremental ROAS, and Audience Reach for installs, subscriptions, transactions, leads.2) Planned, strategized, and executed web and app-based campaigns using Google Ads, DV360, DCM, and TTD, managing a monthly budget of approximately 5-6 crore. Successfully achieved KPIs in awareness, acquisition, conversion, resulting in 6x return on ad spend for brands through strategic campaign management.3) Developed and implemented media strategies on monthly, quarterly, and annually basis to meet evolving client needs and expectations.4) Analyzed performance metrics and provided insights to client Single Points of Contact (SPOCs), collaborating with clients and third-party consultants to identify opportunities for account expansion.5) Exhibited a thorough understanding of media mix and audience targeting, along with analysis of user journeys and consumer sentiments.6) Utilized Demand-Side Platforms (DSPs) such as RTB House, Criteo, RevX, and TTD to achieve clients business objectives.7) Proficient in third-party attribution tools for mobile apps (Appsflyer, Firebase, Branch) and web clients (Google Analytics GA4, Adobe Analytics).8) Utilized GA4 and Adobe Analytics to map user journeys, gaining insights into audience sentiments for enhancing campaign performance and driving data-driven decision-making.9) Developed comprehensive reports and presentations for senior management, leveraging data visualization tools like Power BI and Tableau to summarize key findings and recommendations.10) Engaged in frequent in-person client meets to foster collaboration, grasp client objectives, and refine cross-channel campaign strategies to achieve client objectives.11) Collaborated with internal cross-channel teams to identify innovative approaches and enhance communication strategies.