Veda Borgave

Lead, Experience Design @UST

Toronto, ON, CA

As a Experience Design Lead, I spear-head cross-functional collaborations across diverse industries, crafting research-driven and human-centered digital solutions. From developing design strategies and facilitating workshops to creating proofs of concept, I help organizations drive growth and execute impactful solutions seamlessly. I build frameworks for design execution with project management, timeline build ups and effort estimations for grow design sales in impactful areas for user success- In healthcare, I’ve delivered end-to-end design strategies for leading organizations, enhancing employee assistance and claims management systems to improve patient and provider experiences- In fintech, I’ve streamlined payment systems for B2B SaaS products, focusing on user-centric design and operational efficiency- My work in IoT and data visualization includes designing intuitive dashboards to showcase business impact, aligning data storytelling with user needs- Additionally, I’ve contributed to hospitality by crafting luxury-focused design strategies to elevate tourism experiences and attract international investment.

School of Visual Arts

Masters in Fine Arts, Design for Social Innovation

Fergusson College

Humanities/Humanistic Studies

MIT Institute of Design

Bachelor's degree, Industrial and Product Design