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•••••@forearthssake.co.in
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Current company FES Cafe & Desserts
Retail · 23 employees · Founded 2019 · Gurgaon, Haryana, India
FES is building India’s most loved cookie brand and changing the way people experience indulgence.
We started with a simple obsession: creating exceptional cookies. Today, that obsession has grown into one of India's most recognizable dessert brands, built around products people crave, spaces people return to, and experiences they remember.
At the heart of FES is a belief that cookies deserve more than a place on the menu, they deserve a place in culture.
That's why we're building a brand where cookies are the hero. Through category-defining products, immersive third spaces, community-driven experiences, and distinctive storytelling, we're working to make cookies a habit, not an occasion.
Our ambition extends beyond desserts. We're building a modern consumer brand that sits at the intersection of product, hospitality, design, and culture, one that people don't just buy from, but actively engage with and belong to.
As we continue to grow, our focus remains clear: create world-class products, build meaningful experiences, and establish India as home to a globally relevant cookie brand.
What we build
1. Category defining cookies and desserts
2. Experience led third spaces
3. Community and culture
Building habits. Building community. Building cookie culture.