Francesca Vecchi
Ebusiness & Direct to Consumer Manager Nescafé Dolce Gusto @Nestlé
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WORK HISTORY
Ebusiness & Direct to Consumer Manager Nescafé Dolce Gusto @Nestlé
Milan, IT
My goal is to grow the eBusiness by acquiring new customers and to enhance their lifetime value, by leveraging data-driven insights to optimize the entire customer journey through continuously improved consumer experience and with full-funnel campaigns (spanning from Media ATL, Social media and influencers to Amazon and Google Search) and ad hoc communication through CRM and a loyalty program (Premio Club).Key Achievements- “Best e-commerce in Italy 2025/2026 -#1 in Coffee category” by la Repubblica Affari & Finanza- “Best e-commerce in Italy 2024/2025 -#1 in Coffee category” by la Repubblica Affari & Finanza- “Best e-commerce in Italy 2023/2024 -#1 in Coffee category” by la Repubblica Affari & Finanza-\"E-commerce stars 2025/2026\" by Il Corriere della Sera-\"E-commerce stars 2024/2025\" by Il Corriere della Sera
EDUCATION
Centro Teatro Attivo
Corso professionale di Speakeraggio
University of Glasgow
ERASMUS, Marketing, Economics, Business, Statistics
Università degli Studi di Milano-Bicocca
Laurea Magistrale in Advanced Marketing Management, Marketing
Centro Teatro Attivo
Dizione e Comunicazione
Università degli Studi di Milano-Bicocca
Laurea Triennale in Economia e Commercio, Economics, Law and Statistics
SKILLS
ABOUT FRANCESCA VECCHI
Passionate marketer, determined and results-driven, I enjoy collaboration and teamwork to make things happen. 12 years’ marketing management experience in FMCG multinational companies (Food, Beverages, Coffee) with international responsibility (Sanpellegrino and Nestlé). 2 years’ work experience in the Middle East with focus on digital communication, eCommerce and business development. Now based in Milan, Italy.
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