Vera Devera

Building belonging IRL | Community Building, GTM & Ops | ex-Ironclad, Watershed

Role
General Manager at Tabletop Library
Location
Oakland, CA, US
LinkedIn followers
500 followers

About Vera Devera

I am a strategic and execution-focused builder with a track record of launching high-impact community and event marketing programs from zero to scale at early-stage companies. I\'m known for being scrappy, resourceful, and outcome-driven, able to move from idea to launch quickly while aligning cross-functional teams. I have a proven ability to influence pipeline, create customer evangelists, and establish brand credibility from the ground up. Before I joined the Tabletop Library, I was an early employee at Ironclad and built its first Community for corporate general counsel and legal operations leaders. I launched the Vareto Visionaries, a curated community for strategic finance leaders and CFOs at Vareto, an FP & A platform, and also established the a community for sustainability professionals at Watershed, a cleantech platform.Over my career, I\'ve ghostwritten for Jeff Bridges, owned a wedding planning business, worked at a brand design agency, San Francisco Opera, and the Berkeley Police.Outside of work, you\'ll find me bringing people together, from hikes in Sonoma or Marin to road biking on the Bay Trail, playing league tennis, or supporting the performing arts. I’m proud to serve on the board at the Shotgun Players, a nonprofit that aims to bring bold, affordable theater to diverse audiences in the Bay Area.Last but not least, I\'m a board gaming and Dungeons and Dragons enthusiast. I am passionate about growing the community of strategic board gamers and making the hobby accessible to players of all skill levels and backgrounds.Specialties: Account management and client serviceAdwords Search certifiedMarketing automation: Hubspot, Marketo, Emma, Campaign Monitor, MailchimpDesign: Figma, CanvaEmail Marketing: Lists of 500K+Special event planningCRM/Database Management: Blackbaud, Salsa, Tessitura, MS Dynamics, Salesforce

Experience

  1. General Manager

    Tabletop Library

    Oct 2025 — Present · Berkeley, CA, US

    Pioneering a new kind of social venue, built around board gaming.

Education

  • Golden Gate University, Edward S. Ageno School of Business

    Master of Science - MS, Integrated Marketing Communications

  • University of California, Davis

    Bachelor of Arts - BA, Psychology

Skills

  • Analytics
  • Public Relations
  • Account Management
  • Online Advertising
  • Integrated Marketing
  • Social Networking
  • Brand Awareness
  • Social Media Marketing
  • Leadership
  • Salesforce.com
  • Copywriting
  • Direct Marketing
  • Fundraising
  • Marketing Strategy
  • Nonprofits
  • Sponsorship
  • Editing
  • Customer Service
  • Advertising
  • Training
  • Public Speaking
  • Event Management
  • Event Planning
  • Strategy
  • E-Commerce
  • Business Development
  • Digital Marketing
  • Non-Profits
  • Marketing Communications
  • Facebook
  • Community Outreach
  • Social Media
  • Management
  • Writing
  • Entrepreneurship
  • Marketing
  • Blogging
  • Research
  • Project Management
  • Start-Ups

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Vera Devera — General Manager at Tabletop Library in Oakland, CA, US | Unifers