Vivian Cheung
Senior Hardware Business Manager, Worldwide Product Marketing
- Role
- Senior Business Manager, Worldwide Product Marketing at Apple
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Vivian Cheung
Experience in marketing, strategic planning, and finance within the technology industry…
Experience
Senior Business Manager, Worldwide Product Marketing
Aug 2009 — Present · Cupertino, CA, US
Product planning and analytics• Identify customer preferences for Mac product line ($24B+ annually) through buyer surveys, industry research, and sales data to drive product strategy decisions and feature tradeoffs. • Analyze market and sales trends to recommended growth opportunities.• Deliver pricing proposals for new product introduction to Apple Executive team.Cross-functional projects• Represent Marketing in Guidance Review Team to set quarterly worldwide unit forecasts for Mac.• Engaged with Education sales team to improve Mac sales to K-12 schools and universities.• Partner with Apple Retail team on back-to-school campaignLeadership and communication• Update Apple executives on Mac business performance.• Creating slides for executive presentations including product launch keynotes• Mentor junior analyst on team by reviewing work and career coaching.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.