Victoria Borton
Foundation Partnerships Officer @American Psychiatric Association Foundation
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WORK HISTORY
Foundation Partnerships Officer @American Psychiatric Association Foundation
Washington, DC, US
Responsible for the development of strategic partnerships, alliances and donor engagement in support of APAF\'s mission to create a mentally healthy nation for all, where we live, learn, work, worship, and play.
EDUCATION
Virginia Tech
B.S.
SKILLS
ABOUT VICTORIA BORTON
I have been helping companies connect with consumers through innovative digital solutions and products, leveraging my background in marketing, data insights and analytics and account development in the rapidly changing marketplace environments of Travel, Retail, Dining, Technology and Media categories. In the last several years, I have focused on multi-year strategic growth planning that enables premium brands such as Hilton, AT & T, Allstate, Walgreens, Expedia, Wyndham, Denny\'s, ExxonMobil, Norwegian Cruise Lines and Consumer Cellular drive new audience acquisition, engagement and revenue.I have also spend significant time developing advertising and media solutions that drive audience engagement and results for companies looking to reach active business and leisure travelers. Looking forward, I am most passionate about how lifestyle brands evolve their conversation with consumers and enjoy crafting new strategies and business models that capture opportunities for growth and relevance. As a leader, am continually learning how to foster productive and engaged cross-functional working teams that drive year-over-year growth.Personally, I am most excited about all things Travel, particularly discovering new locations and experiences - and if I can find a good deal or bargain along the way, that\'s a plus!#Travel #AccountGrowth #BusinessDevelopment #AccountManagement #Sales #Media #Innovation #StrategicPlanning #OperationalPlanning #ThoughtLeadership
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