Victoria Borton
New Revenue | Strategy | Partnerships | Lifestyle & Travel | Product Solutions | Leadership | CHIEF Founding Member | Current: American Psychiatric Association Foundation. AARP, USA TODAY, CareerBuilder alum.
- Role
- Foundation Partnerships Officer at American Psychiatric Association Foundation
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Victoria Borton
I have been helping companies connect with consumers through innovative digital solutions and products, leveraging my background in marketing, data insights and analytics and account development in the rapidly changing marketplace environments of Travel, Retail, Dining, Technology and Media categories. In the last several years, I have focused on multi-year strategic growth planning that enables premium brands such as Hilton, AT & T, Allstate, Walgreens, Expedia, Wyndham, Denny\'s, ExxonMobil, Norwegian Cruise Lines and Consumer Cellular drive new audience acquisition, engagement and revenue.I have also spend significant time developing advertising and media solutions that drive audience engagement and results for companies looking to reach active business and leisure travelers. Looking forward, I am most passionate about how lifestyle brands evolve their conversation with consumers and enjoy crafting new strategies and business models that capture opportunities for growth and relevance. As a leader, am continually learning how to foster productive and engaged cross-functional working teams that drive year-over-year growth.Personally, I am most excited about all things Travel, particularly discovering new locations and experiences - and if I can find a good deal or bargain along the way, that\'s a plus!#Travel #AccountGrowth #BusinessDevelopment #AccountManagement #Sales #Media #Innovation #StrategicPlanning #OperationalPlanning #ThoughtLeadership
Experience
Foundation Partnerships Officer
American Psychiatric Association Foundation
Dec 2024 — Present · Washington, DC, US
Responsible for the development of strategic partnerships, alliances and donor engagement in support of APAF\'s mission to create a mentally healthy nation for all, where we live, learn, work, worship, and play.
Education
Virginia Tech
B.S.
Skills
- Contract Negotiation
- Start-Ups
- Online Advertising
- Negotiation
- Strategic Alliances
- Social Media Marketing
- Business Development
- Digital Marketing
- Management
- Product Development
- Online Marketing
- Digital Strategy
- Marketing
- Strategy
- E-Commerce
- Marketing Strategy
- General Management
- Advertising
- Strategic Partnerships
- Digital Media
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