Viraj Avachat

About Viraj Avachat

Viraj Avachat is a Product Designer and Experience Design Leader with 17 years of experience crafting scalable, intuitive, and accessible digital products.He brings deep expertise in end-to-end product design, from early user research and problem framing to prototyping, usability testing, and driving iterative improvements post-launch. Having led design initiatives across complex B2B domains such as Healthcare, Finance, Insurance, and Enterprise Tools, Viraj thrives in cross-functional teams where design, product, and engineering come together to solve real user problems.In recent roles, he has led multi-disciplinary design teams, mentored junior designers, and owned the design of key product features from concept to launch. He has worked closely with product managers and engineers in Agile environments to drive feature adoption, usability improvements, and iterative refinements based on user research, feedback loops, and business metrics.He holds a Master’s in Design (M.Des) with a specialization in Human-Computer Interaction (HCI) and a CEP certification from IIT Bombay, equipping him with a strong foundation in research-led design, cognitive psychology, and user-centered innovation.He’s passionate about accessibility and has hands-on experience implementing WCAG compliance.He is comfortable working in Agile product teams and experienced with design systems, complex information architecture, and user workflows, particularly in the B2B SaaS space.Specialties: Product Design, UX Strategy, Design Leadership, Accessibility (WCAG), Enterprise UX, SaaS UXTools: Figma, Sketch, Adobe CC, InVision, Microsoft Office, Miro

Experience

1. Vice President of Product Design

   Citi

   Sep 2025 — Present · Pune, IN

Education

• Abhinav Kala Mahavidyalaya

  Bachelors of Applied Art, Graphic Design

  2000 — 2005

• Indian Institute of Technology, Bombay

  CEP Monsoon 2018 on Human Computer Interaction (HCI)

  2018 — 2018

• Savitribai Phule Pune University

  Masters of Design, Design

Skills

• Human Computer Interaction
• Information Architecture
• Experience Design
• Illustration
• Art Direction
• User Interface Design
• Creative Visualization
• Web Application Design
• Mobile Technology
• Illustrator
• Visual Communication
• Corporate Identity
• Adobe Illustrator
• User Experience Design
• User-Centered Design
• Creative Direction
• Heuristic Evaluation
• Interaction Design
• Photography
• Brand Development
• Client Relations
• Graphic Design
• Digital Photography
• Mobile Applications
• Motion Graphics
• Corporate Branding
• Packaging
• User Experience
• Publication Design
• Digital Illustration
• User Interface
• Contextual Inquiry
• Information Design
• Web Design
• Concept Design
• Visual Design