Vaughn Schermerhorn
Global Leader in Agentic Shopping, Product Strategy and Technology Innovation | Transforming Agentic Shopping, Off Amazon Selection, Customer Reviews and User Generated Content at Amazon
- Role
- Director, Agentic Commerce, off Amazon Selection, and Customer Reviews at Amazon
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Vaughn Schermerhorn
Over the past 15 years at Amazon, I’ve honed a passion for solving complex challenges, leading high-performing teams, and delivering world-class experiences to hundreds of millions of customers worldwide. As the global leader for Off Amazon Selection and Agentic Shopping, as well as Amazon Product Reviews, Customer Q&A (Ask), and Content Moderation, I manage a multidisciplinary team spanning eight cities. We are on the cutting edge of agentic shopping, from web actuated shopping on behalf of the customer, to co-development of the standards shaping the future of AI/shopping interactions, our team is delivering new ways of shopping everyday. We also drive trusted customer content across 22 marketplaces in 28 languages (and growing), tackling some of Amazon’s most challenging, high-judgment problems. From front-end product design to sentiment analysis and cutting-edge Generative AI (GenAI), my team delivers innovative, scalable solutions that harness Big Data to moderate billions of submissions annually, ensuring a safe, relevant, and seamless customer experience.During six years in Germany and Spain, I built a truly international organization of engineers, scientists, and designers, scaling global solutions that expanded operational capacity across 22 marketplaces and setting the foundation for long-term cross-cultural collaboration.I thrive on building and mentoring diverse, cross-functional teams to deliver iconic products and transformative experiences. I believe in the power of strong leadership, collaboration, and innovation to solve the toughest challenges, drive growth, and create lasting value for customers and organizations.
Experience
Director, Agentic Commerce, off Amazon Selection, and Customer Reviews
Nov 2025 — Present · Seattle, WA, US
Education
San Diego State University
MBA, Entrepreneurship and Marketing
2003 — 2006
Georgetown University
BSFS, Economics
Skills
- Coaching
- Segmentation
- Product Marketing
- B2b
- Direct Marketing
- Competitive Analysis
- Analytics
- Channel Partners
- Vendor Management
- Customer Acquisition
- Product Management
- Management
- Online Advertising
- Financial Services
- Leadership
- Marketing
- Process Improvement
- Strategy
- E-Commerce
- Strategic Partnerships
- Business Development
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Planning
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