Vaughn J.
Founder, CEO, Leader in Generative AI, Data De-Identification, Healthcare and Automated Claims Management. Specializing in Deep AI Value Chain Analysis in High Value Data Retention and Security.
- Role
- CEO at Craft Custom Sites
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Vaughn J.
Accomplished technology executive with over 35 years of experience as a CTO, Chief Architect, and strategic enterprise leader in IT and healthcare sectors. Proven expertise in designing and implementing high-availability information systems, driving digital transformations, and leading multi-phased modernization efforts for international clients across diverse industries. As a published author and contributor to global standards bodies including OASIS and The Open Group, Mr. Bullard has shaped SOA, web services, and healthcare standards. Demonstrated success in executing cost-saving initiatives that recovered millions in revenue, managing $22 billion annual claims processing for MassHealth Medicaid, architecting fraud-detection systems that recovered $5 billion in annual claims clawbacks, and securing multi-million-dollar contracts through innovative architectural strategies. Core competencies include event-driven architectures, cloud migrations, DevOps frameworks, and agile methodologies, with a focus on risk management in healthcare, securities, and banking.
Experience
CEO
Dec 2019 — Present · Reston, VA, US
As Founder and CEO of Craft Custom Sites, I lead a results-driven team focused on delivering custom WordPress-managed services to growing businesses that demand performance, security, and long-term scalability. My role combines executive leadership, strategic direction, and hands-on innovation — particularly in the integration of AI and data analytics to optimize site performance and user engagement.Under my leadership, we\'ve helped dozens of organizations streamline their web presence by deploying clean, high-performing, and conversion-oriented WordPress experiences. We don’t just build websites — we build ecosystems for growth.Key Achievements:* Developed and launched ForeSite Metrics, our proprietary AI-powered analytics platform.* Integrates data from traffic, content engagement, e-commerce, SEO, marketing campaigns, and security logs.* Presents key insights via an intuitive, real-time dashboard that helps users make smarter, faster decisions.* Designed to empower site owners and marketers with actionable metrics and performance transparency.* Led cross-functional teams in design, engineering, client success, and DevOps — scaling operations without sacrificing quality.* Implemented modern AI tools and custom automation workflows to improve content auditing, SEO forecasting, and behavioral analytics.* Oversaw strategic partnerships and led client engagements across sectors including sustainability, law, e-commerce, and tech startups.* Hands-on technical leadership in full-stack WordPress development, advanced plugin integration, UX/UI optimization, and security hardening.At Craft Custom Sites, I continue to push the boundaries of what managed WordPress services can offer — with AI-powered insights, performance-first design, and a relentless focus on ROI for our clients.
Education
Texas Tech University
International Economics
1991 — 1993
Marymount University
Computer Science
1996 — 1997
Konrad Adenauer Stiftung
Studien zum Nationalsozialismus
1988 — 1988
Highland Park High School
Diploma
1989 — 1990
College of Lake County
Electronic Software Technology
1990 — 1991
Skills
- Soap
- Jdom
- Weblogic
- Web Services
- Xalan
- Jsp
- Xml
- Ajax
- Javascript
- Xul
- Glassfish
- Xerces
- Php
- Mysql
- Weblogic Administration
- Portal Development
- Presentations
- Enterprise Architecture
- Enterprise Software
- Crm
- Strategy
- Cloud Computing
- Soa
- Strategic Consulting
- Management Consulting
- Business Process Improvement
- Process Improvement
- Process Engineering
- Process Optimization
- Integration
- Java Enterprise Edition
- Security
- Saas
- Pre-Sales
- Entrepreneurship
- Social Entrepreneurship
- Internet Entrepreneur
- Wordpress
- Drupal
- Jquery
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