Vatsal Koolwal

Head of Marketing and Ecommerce @Go Colors - Go Fashion India Ltd.

Bengaluru, Karnataka, India

Marketing Head, Private Brands (Hardlines) @Amazon

Bengaluru, Karnataka, India

Led the marketing strategy for India Private Brands business, driving discoverability, enhancing shopping experiences, and boosting customer acquisition through innovative onsite and outbound digital channels Engineered and executed strategic initiatives, resulting in over 60% YoY growth in Private Brands visibility via a comprehensive multi-channel marketing approach Directed and mentored a high-performing team of 15 marketing professionals, fostering a culture of collaboration and aligning cross-functional initiatives to exceed business objectives and adapt to market trends Collaborated with international cross-functional teams in North America, Europe, and Japan to implement best practices and enhance the global customer shopping experience Formed strategic alliances with creative media agencies to develop an exceptional product catalog, achieving a 15% increase in conversion rates Delivered a 25% YoY growth in customer acquisition through a targeted Customer Lifecycle Management program and precision-focused promotional campaigns

Senior Category Manager @Amazon

Bengaluru, Karnataka, India

Led the end-to-end growth of Beauty & Personal Care category for Amazon India Private Brands Responsible for developing & implementing the roadmap for category topline & bottom-line growth Drove cross-functional stakeholder coordination between Sourcing, Marketing, In-stock & Suppliers to improve business health Owned the charter for new product development basis customer insights and launched 100+ new products in 12 months across 7 different product lines Successfully delivered on key topline metric by generating 109% YoY revenue growth in the first year of managing the category, and 97% growth in FY2022

Brand Manager @ITC Limited

Bengaluru, Karnataka, India

Responsible for developing the brand strategy, driving execution and delivering growth to achieve the business objective Planned and implemented brand promotion strategy across offline (general & modern trade) and ecommerce channels Optimized e-commerce marketing spend strategy to deliver 500 bps improvement in campaign ROI

Senior Marketing Manager @Amazon

Bengaluru, Karnataka

Owned platform marketing for Amazon Private Brands (AmazonBasics, Solimo, Vedaka, Presto! & Mama Bear) across on-site and outbound channels. Worked closely with cross-functional teams including sourcing, product, studio, compliance, etc. on product launch Liaised with external agencies on developing packaging design, onsite and on-product content and imaging guidelines Utilized knowledge of digital marketing to drive product discovery and conversion for Private Brands portfolio Successfully launched and scaled Furniture and Large Appliances categories under Private Brands Conceptualized new programs for Private Brands and implemented processes to improve pace of new product launch, including 3D Product Imaging, Product Summary Video and User Manual Creation

Marketing Manager @Amazon

Bangalore

Planned and executed launch campaigns to increase awareness and consideration for Amazon Exclusive Brands including Under Armour, GAP, New Balance, M&S, etc. Developed joint business growth plans, marketing calendars and managed brand investments in Amazon Advertising to maximize ROI for exclusive brands Successfully project managed a brand showcase event at Amazon India Fashion Week for key brands like Puma, Hidesign and Rheson Planned and implemented on-platform marketing activities to drive traffic and conversion for categories like Precious Jewelry and Sunglasses Program managed Amazon Gateway as a channel and drove initiatives & experiments to increase share of voice for Fashion Accessories categories

Site Merchandiser @Amazon

Bangalore Area, India

Drove on-site merchandising to enable product discovery for key brands under Amazon Fashion across Apparel, Shoes, Watches, Jewelry and Luggage categories Planned and implemented marketing campaigns across on-site and outbound channels to drive brand store visits & product views Conceptualized on-site contests, social media engagements and brand led events to drive visibility and sales for participating brands

Digital Marketing Manager @Puravankara Projects Limited

Bangalore, India

Responsible for media planning and implementation of key marketing activities focused towards customer acquisition across multiple real estate projects through digital marketing. The role requires implementation of marketing activities through the following channels- SEM (Search Engine Marketing) Display advertising Database marketing (SMS and Email marketing) Social Media Marketing (Facebook, Youtube & Twitter) The role further requires hands-on experience of writing ad-copies, directing landing page experiences and design of creatives for digital campaigns. Also, vendor management and co-ordination with agencies, partners and event organizers is required for effective lead generation. Regular analysis of marketing activities and overall campaign execution is important for optimizing media spends and improving overall performance.

Internship - Retail Marketing Strategy @Madura Fashion & Lifestyle (Aditya Birla Nuvo Ltd.)

Bangalore

The project was focused towards identifying factors that led to negative revenue growth in the past financial year for the flagship retail store of 'The Collective' brand in Bangalore. It also required exploring channels for incremental revenue. - Conducted primary market research to identify factors that led to low customer retention resulting in drop in revenues - Recommended customer retention solutions after conducting a service gap analysis and competitive bench-marking - Explored new revenue channels and generated potential sales through strategic tie-ups worth INR 48 lacs

Vellore Institute of Technology

Bachelor's Degree · Computer Science & Engineering

Indian Institute of Management, Indore

Post Graduate Program in Management · Marketing