Vatsala Tiwari

About Vatsala Tiwari

As a Category Manager at noon, I oversee brand marketing strategy and cross-channel…

Experience

1. Category Manager

   noon

   Jun 2024 — Present · Dubai, AE

   Led brand marketing strategy and cross-channel communication for 200+ marketplace fashion brands, leveraging local consumer insights and seasonal trend •Drove innovative brand partnerships through tailored sponsorship packages across ATL and BTL campaigns, in collaboration with the Ads team, resulting in a 2x increase in brand recall and baseline GMV DRR for participating brands.•Designed and executed cross-border go-to-market strategies that expanded assortment breadth and opened new revenue streams for international fashion brands.•Owned customer acquisition initiatives that drove ~25% YoY growth in new user via data-enriched cohort campaigns, geo-targeting, and persona-based communications by leveraging SEO, Performance marketing, Meta campaigns, Google PLA & platform-led coupons•Spearheaded content transformation across brand and product pages, resulting in a 30% lift in engagement rate and stronger purchase intent.•Built and owned the annual growth calendar for customer and brand activations; collaborated with CRM, product, and commercial teams to deliver always-on campaigns.•Partnered with product team on A/B tests that enhanced user journey (e.g, ranking algorithms, cut size de boost) directly boosting CVR and ranking efficiency.•Led seller expansion and selection growth, through strategic onboarding and assortment scaling.•Drove bottom-line improvement of 15% and 20% GMV growth via pricing innovation and trade margin (TM1) optimization

Education

• IMT

  Master of Business Administration - MBA

  2018 — 2020

• Google

  Certification course

• Delhi University

  Bachelor of Commerce

  2013 — 2016