Vatsala Gupta

About Vatsala Gupta

I am a seasoned Brand and Marketing leader with over 11 years of experience - from setting up brands to making the 22nd Most Valuable Indian brand; from managing multi crore 360-degree campaigns to introducing automated customer lifecycles and portfolio growth – A Jack of all and definitely a Master of quite a few!Demonstrated expertise in developing and implementing comprehensive brand strategies that align with business goals and resonate with target audiences.Exposure across Brand architecture and strategy, Media partnerships, Media buying/planning, Negotiations, Media relations, Sponsorships, Content, Communications, PR and Marketing for various retail products including CASA, NRIs, HNIs and mass affluent segments.Played a pivotal role in the IPL core committee managing the YES BANK IPL sponsorship for 4 years across TV, on-ground and BTL. We achieved a brand awareness above 95% from sub 70 & a brand consideration of 30% in 4 years.

Experience

1. Head - Customer Onboarding & Clcm

   HDFC Bank

   Mar 2024 — Present · Mumbai, IN

   Responsible for retention and portfolio deepening for new Savings Account customers

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2011 — 2013

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

Skills

• Market Research
• Marketing Strategy
• Brand Management
• Marketing Research
• Marketing
• Customer Insight