Vatsal Shah
Google Certified Project Management| MBA In Digital Transformation | Symbiosis international University| Bachelor of business administration| Som-lalit institute of business administration
- Role
- Digital Marketing Manager at Oak & Stone Inc.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vatsal Shah
Results-driven Digital Marketing Manager with 4+ years of hands-on experience in performance marketing and lead generation for residential and commercial real estate. Specialized in planning, executing, and scaling high-performance ad campaigns across Meta and Google platforms with a strong focus on quality commercial leads, CPL optimization, and ROI growth.Proven track record of building end-to-end lead generation funnels for offices, retail spaces, and premium real estate projects—aligning marketing strategies with sales goals to improve site visits and conversions. Adept at audience targeting, campaign optimization, retargeting strategies, and data-driven decision-making.Known for bridging the gap between marketing and sales, analyzing performance metrics, and delivering consistent growth through structured campaigns and creative testing.
Experience
Digital Marketing Manager
Nov 2024 — Present · Gurugram, IN
Planned, executed, and optimized performance marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube for real estate residential & commercial projects.Led end-to-end lead generation funnels for commercial real estate (office spaces, retail shops, showrooms, warehouses), ensuring high-quality and intent-based leads.Managed ₹8+ lakh monthly ad budgets, focusing on CPL reduction, ROAS improvement, and scalable campaign structures.Generated commercial real estate leads for sales teams, improving site visit bookings and deal closures through targeted audience segmentation.Designed and optimized landing pages, lead forms, and WhatsApp automation to improve lead conversion rates.Executed location-based and high-intent targeting strategies for premium commercial properties.Conducted A/B testing on ad creatives, copy, hooks, and CTAs to consistently improve campaign performance.Created and scaled remarketing & retargeting campaigns for warm audiences and lost leads.Coordinated with real estate sales teams to align lead quality, follow-ups, and closing feedback.Analyzed campaign performance using Google Analytics, Meta Ads Manager, and CRM dashboards.Built monthly performance reports highlighting leads, CPL, conversion rates, and campaign ROI for stakeholders.Mentored junior marketers and content teams to align creatives with performance goals.Stayed updated with real estate market trends and buyer behavior to refine targeting strategies.
Education
Symbiosis Institute of Computer Studies and Research
Master of Business Administration - MBA, Project Management
Gujarat University
Bachelor of Business Administration - BBA, Marketing
2018 — 2021
Tapovan Sanskarpith Vidhyalay
12th, Commerce
2016 — 2018
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Digital Transfornation
2021 — 2023
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