Vatika Maheshwari

About Vatika Maheshwari

Developed a knack for creative problem-solving in the event planning industry, an asset that allows me to approach marketing challenges with innovative solutions. 4+ years of experience in Marketing, adept at developing and implementing marketing strategies to advertise and promote products & services. My experience as a Freelance Writer has ingrained in me the art of storytelling and the importance of crafting compelling narratives.CORE Hands-on experience working on Outbound marketing strategies for generating leads. Successfully managed multiple deadlines and projects simultaneously, honing my time management skills. Implementing marketing strategies that have helped organizations to generate leads/revenue and increase profits in competitive markets.AREAS OF EXPERTISE Lead Generation User Retention Automation Process Automation & Market Research Content Creation Link Building SEO & Keyword Optimization TECHNICAL Tools: Moengage Hubspot Smartlead Bigmailer Apollo Plasmic Strapi Webflow Respona Figma AHREFs Google Analytics Mixpanel Branch Icypeas Millionverifier Neverbounce Smartscout Advanced Certification in Digital Marketing & Communications

Experience

1. Growth Specialist

   CredX

   Mar 2026 — Present · Hyderabad, IN

   As a founding member of CredX, I lead the company’s growth and market presence by owning both organic and paid acquisition channels end-to-end. My role focuses on building scalable growth systems that drive brand authority, qualified pipeline, and revenue for the platform.I drive CredX’s organic growth by developing and executing SEO strategies across technical, on-page, and off-page initiatives to position the brand as a leading authority in the HR-tech and background verification space. I manage the end-to-end content pipeline including blogs, case studies, whitepapers, and thought leadership while building CredX’s presence across LinkedIn and other social channels to generate engagement and inbound demand. I also design and execute targeted email marketing campaigns for HR leaders, talent acquisition teams, and enterprise decision-makers.On the paid acquisition side, I plan and optimize performance marketing campaigns across Google Ads, Meta, and LinkedIn Ads. I monitor full-funnel metrics including CAC, ROAS, CTR, CPL, and conversion rates while continuously improving campaign performance through A/B testing of creatives, copy, landing pages, and audience segments. I also build retargeting and nurture workflows that help convert MQLs into SQLs in close collaboration with the sales team.Beyond marketing execution, I contribute to CredX’s revenue and growth operations by building CRM-integrated pipelines for lead tracking and attribution, partnering with founders on go-to-market strategies for product launches and market expansion, and developing partnerships within India’s HR and recruitment ecosystem. I regularly analyze growth metrics, share insights, and drive data-backed decisions to accelerate the company’s growth trajectory.

Education

• HimalayanUniversity

  Bachelor's degree, English Language and Literature, General

  2016 — 2018

• NAEMD

  Diploma in Aspects of Media, Marketing & Events , Meeting and Event Planning

  2018 — 2019

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

• MICA | The School of Ideas

  Advanced Certification in Digital Marketing and Communication, Marketing

• Indira Gandhi National Open University

  Diploma of Education, Creative Writing

• CJM St. Anthony's Junior College

  ICSE, Commerce

  2015