Vasundhara Roy

Channel Marketing Specialist Apj @Hewlett Packard Enterprise

Gurugram, IN

Marketing Development Funds (MDF) Program & Planning Specialist:As a key contributor to the regional and global marketing strategy and operations, I manage end-to-end processes for MDF planning, execution, reporting, and optimization across APJ and global teams. My role bridges strategic planning, financial stewardship, partner enablement, and tool innovation to ensure seamless execution of marketing initiatives.>Generate and analyze MDF Utilization Reports, MGO Reports from Salesforce, map with Smart sheet tool along with alignment with Power Bi>Build advanced reporting templates and formulas for sub-regional insights - Lead special projects to improve L1 approver processes, including automation via VBA and formula optimization.>Centralize and review quarterly planning activities, ensuring alignment with approved MDF Plans and Activity Matrix - Test and implement updates to the MDF tool>Analyzing monetary consumption, highlight discrepancies, and ensure compliance with affordability limits and guidelines.>Manage APJ + Global Communication Calendar and support Product Launches, Trainings and Enablement\'s>Drive initiatives to reduce claim rejection rates and improve partner experience.With a global lens on marketing, I drive excellence across regions by aligning strategic planning, budget governance, and partner enablement with worldwide business objectives. My ability to navigate complex systems, lead cross-functional collaboration, and implement scalable solutions ensures consistent impact across diverse segments. I am committed to optimizing processes, empowering stakeholders, and delivering data-driven insights that elevate the effectiveness of global marketing initiatives.

Guru Gobind Singh Indraprastha University

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering