Vasudha Khurana

About Vasudha Khurana

I’m currently training to be a psychotherapist - deepening a long-standing interest in people, patterns, and emotional insight. Alongside this, I bring 12+ years of experience as a brand and marketing leader. I currently head Brand & Communications at SemiCab, where I’m building a category-defining brand in the logistics-tech space. Previously, I led brand at Razorpay, and before that, drove large-scale campaigns and strategic storytelling at PhonePe and Grofers. I began my career at Unilever (HUL), working on new initiatives and launches for Pureit across Africa and Southeast Asia, and launched the Rin Career Ready Academy, a platform focused on skill-building for young professionals. I also co-founded Pluie, a kids’ lifestyle brand that celebrates childhood through thoughtful design and storytelling.At the heart of both my brand and psychotherapy work is a deep curiosity about human behavior - how people think, feel, relate, and change. That throughline continues to shape how I lead, build, and listen.Outside of work, I find joy in music and movement - I’m a passionate singer and yoga enthusiast.

Experience

1. VP, Strategy & Marketing

   Semicab

   Jul 2025 — Present

   I lead brand and marketing at SemiCab, an AI-driven freight technology company building a more intelligent and coordinated logistics ecosystem. As the company grows across India, the US, and other geographies, I help shape how a category-defining business is understood in the market.

Education

• Indian Institute of Technology, Roorkee

  Bachelor of Technology - BTech

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA

Skills

• C
• Programming
• Html
• Matlab
• Team Management
• Java
• Algorithms
• C++