Vasu Tyagi
SEO| SEM| SMO| Content creator| PPC | Digital Marketing Manager At The Trade Vision LLC
- Role
- Digital Marketing Manager at Cybex Exim Solutions Import Export Data & Global Trade Intelligence
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vasu Tyagi
It all started with a phone call I received 4 years back, and from then, I chose it, and…
Experience
Digital Marketing Manager
Cybex Exim Solutions Import Export Data & Global Trade Intelligence
Jun 2025 — Present · Noida, IN
Own the digital growth strategy across SEO, performance (Google/LinkedIn), social, and content to hit pipeline and revenue targets.Build quarterly OKRs, budgets, and forecasts; align with Sales on ICP, offers, and MQL→SQL definitions.Lead SEO (keyword research, topical maps, on-page/technical fixes, internal linking) to grow non-branded traffic and page-1 rankings.Run paid media end-to-end (audiences, creatives, bids, pacing) on Google, LinkedIn, and Meta; execute A/B & incrementality tests.Drive CRO on landing pages and forms (heatmaps, UX tweaks, offer tests) to improve CVR and lower CPL/CPA.Develop a content engine (blogs, case studies, carousels, short video) and distribution playbooks across LinkedIn, email, and communities.Own marketing analytics & attribution (GA4, Search Console, Looker/Data Studio); publish weekly insights dashboards.Manage marketing automation & CRM (HubSpot/Marketo + Salesforce): scoring, routing, lifecycle journeys, and SLAs with Sales.Launch and optimize email/lifecycle programs (welcome, nurture, product updates, win-back).Lead social media/SMO: content pillars, posting cadence, employee advocacy, and creator/partner collaborations.Support product marketing & GTM: messaging, positioning, competitor intel, and sales enablement (decks, battlecards).Oversee web performance (site speed, IA, SEO hygiene), pixels/UTMs, and data governance (GDPR/CCPA compliance).Recruit, mentor, and manage agencies/freelancers; set briefs, QA output, and track ROI.Run brand campaigns/events/webinars; coordinate promo plans and post-event lead nurture.Maintain a rapid test backlog (hooks, offers, creatives, audiences) and scale winners across channels.Tool Stack (select)GA4, Search Console, Looker/Data Studio, Ahrefs/Semrush, Screaming Frog, HubSpot/Marketo, Salesforce, Google Ads, LinkedIn Campaign Manager, Meta Ads, Notion.
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology - BTech, Instrumentation and control
Amity University
Bachelor of Technology - BTech, instrumentation And control
2015 — 2018
Ambedkar DSEU Shakarpur Campus-I
Diploma , Instrumentation and control
2012 — 2015
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