Vasu Kohli
Product Leader | AI based SAAS | Scaling Products to 6M+ | MVP & PMF Specialist | ISB MBA |
- Role
- Product Specialist at Madhouse Works
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Vasu Kohli
I am a Senior Product Manager with 15+ years of total experience, last 5+ years leading…
Experience
Product Specialist
Dec 2022 — Present · Gurugram, IN
Sportik | Senior Product Manager | Mar 2024 – Mar 2025 | Sports Data Analytics• Pivoted an advertising-based business model into a subscription-based business.• Spearheaded in-depth market research (primary + secondary) which identified user segments, core pain points.• Launched an AI-based sports analytics MVP in under 90 days through first-principles innovation and deep user research.• Defined feature scope, value propositions, and monetization experiments — acquired 100+ early adopters via digital co-creation• Orchestrated cross-functional collaboration between design, tech, and founding teams to ship the first working prototype — sportik.in/final/askme.phpSpoogle | Assistant Product Manager | Mar 2023 – Mar 2024 | Sports Media & Entertainment• Achieved monthly active user (MAU) of 50k within 6 months of launch to yield a revenue of ₹ 100 K per month by running google and social media ads itself.• Defined social media content strategy for acquiring new users. • Reduced churn rate from 50% to 30% by making UI/UX design tweaks and customer user journey mapping.• Created a total user base of 100 K in 1 year by making relevant tweaks to the product as per user feedback.• Run weekly sprints with design, development and engineering team ensuring agile and scrum best practices.
Education
Indian School of Business
Senior Leadership Program
2021 — 2022
R R K Senior Secondary School - Chandausi
Senior Secondary
1999 — 2003
GLA University
Bachelor's degree
2004 — 2008
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