Vasso Steele
Global Strategy - Senior Executive @Publicis Groupe
Signup · Get unlimited contacts
WORK HISTORY
Global Strategy - Senior Executive @Publicis Groupe
Act as key contact for Haleon clients, ensuring timely delivery, strategic alignment, and proactive communication across global markets-Manage multi-million OTC (over-the-counter medicine) super brands including Voltaren, Advil, Panadol, Otrivine, and Theraflu—collaborating with global and local teams on target audiences, product launches, and expansion strategies-Deliver clear recommendations using Haleon’s Golden Rules, and cross-brand insights, backed by publisher evaluations and performance KPIs-Translate data into actionable insights using internal AI tools and dashboards to inform planning and drive continuous improvement-Create global case studies on campaigns such as Voltaren’s sponsorship of the London Marathon and UEFA Euro Germany 2024, and Advil’s NFL partnership in Canada—driving brand innovation and strategic learning-Build strong relationships with media owners and internal teams, partnering cross-functionally with strategy, creative, production, and social teams to deliver integrated, revenue-driving campaigns.#planning #strategy #media #social
EDUCATION
Queen's University Belfast
Master of Laws - LLM
Liverpool John Moores University
Bachelor of Laws - LLB
ABOUT VASSO STEELE
Global Strategy Senior Executive
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.