Vas Musca

WORK HISTORY

EDUCATION

ABOUT VAS MUSCA

I help fintechs get more of the right customers, and build the systems to keep them.Most financial services businesses have a demand quality problem. I\'ve spent 10 years fixing that: At Splint Invest, I cut Meta CPL 5x while raising average first investments to CHF 5–10k within days. At TaxScouts (employee #1, exited for $50M), I built every acquisition channel from scratch and wrote the playbook for international expansion. At Wollit, organic traffic grew 7x in two months; 2.5 million people now see them in search every month.What I bring to fractional engagements- Acquisition models that filter for quality, not just volume- Customer research that reshapes positioning from the ground up- SEO and content that compounds for years (1M+ annual UK visitors to TaxScouts, still growing)- The analytical rigour to know what\'s actually working, not working, and why.Clients have called my approach a \"rare mix of commercial focus and creative insight.\" Others have said that my \"energy has made all the difference\". I\'ll take it.I\'ve worked across investing, asset management, credit, payments, tax, DeFi, and remittances. I know the financial services growth playbook and, more importantly, where it breaks.Currently building something new but open to select fractional CMO mandates where the problem is genuinely hard.