Vasken Guiragossian
VP Brand + Creative • Everyone Sells Tech → I Sell What’s Possible
- Role
- Head of Brand Corporate Marketing at 8x8
- Location
- Menlo Park, CA, US
- LinkedIn followers
- 500 followers
About Vasken Guiragossian
I help companies figure out who they are and show up in a way people actually care about, especially when trust separates leaders from the noise. For 20+ years, I’ve turned brand into a growth engine in moments that define companies. From crisis turnarounds to IPO execution to AI-powered category creation.At 8x8, I helped reposition a declining telecom brand as an AI-powered CX platform, contributing to the end of nine quarters of decline with three straight quarters of YoY growth and nearly 60% YoY AI usage-based revenue surge. At ServiceNow, I helped shift perception from IT tool to C-suite platform, supporting leadership-era momentum that included Forbes #1 Most Innovative Company recognition and market cap growth from $18B to $109B during my tenure. At Freshworks, I unified scattered products into a single IPO narrative, supporting a $1B+ public offering at a $10.1B valuation.Each transformation proves the same principle. When brand becomes your operating system, everything works better. Revenue accelerates. Teams align. Markets respond. What makes companies different isn\'t what they sell. It\'s how they make executives feel about what\'s possible.
Experience
Head of Brand Corporate Marketing
Jan 2024 — Present · Campbell, CA, US
Everyone had left 8x8 for dead after nine straight quarters of decline. I was hired to change the narrative. A legacy telecom brand fighting for scraps while competitors owned the conversation. The market saw commodity VoIP heading toward irrelevance. I saw a chance to flip the script entirely. But the real challenge wasn\'t our technology. It was challenger brand invisibility. Nobody cared what we had to say.The Power of You™ changed everything. Instead of competing on features, we made customers the hero of their own success stories. Leading the global brand, communications, and customer advocacy teams, we delivered what seemed impossible. Three consecutive quarters of YoY growth reversing the decline,$98.6M Adjusted EBITDA with 13.8% margin, AI revenue surging nearly 60% YoY, 32% contact center market share growth, and Share of Voice increased from 17.6% to 26%. Sometimes the best transformations happen when everyone thinks it\'s too late.
Education
UCLA
Bachelor of Arts - BA, Design
ArtCenter College of Design
Bachelor of Fine Arts - BFA, Graphic Design + Advertising
Skills
- Graphic Design
- Online Advertising
- Logo Design
- Product Design
- Photography
- Advertising
- Corporate Identity
- Graphics
- Research
- Typography
- Marketing
- Art Direction
- Creative Direction
- Social Media
- Editorial
- User Experience
- Strategy
- E-Commerce
- Creative Strategy
- Indesign
- Email Marketing
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