Vasishta Chary

About Vasishta Chary

I\'m a founder, foodie, operator, and GTM specialist on a mission to build brands that…

Experience

1. Co-founder

   Farmtocups

   Apr 2025 — Present · Jabalpur, IN

   Farm to Cups is a farmer-first, flavor-forward tea and coffee brand that brings honest brews from Indian farms to modern cups.It started with a simple question over coffee:Why is it so hard to find brews that are truly clean, transparent, and rooted in where they come from?As a founder, I wear many hats—sometimes a Shopify dev, sometimes a flower dryer, always a storyteller.I’ve led product development, sourcing, GTM strategy, and brand experience—shaping a D2C brand that puts values before vanity.What we’re building:– Sourcing directly from FPOs and small-batch estates across India– Floral infusions (blue pea, hibiscus, chamomile) and specialty Robusta coffee– Starter kits designed to help people brew slow and drink mindfully– An honest alternative to the overprocessed, overbranded beverage shelfWe believe the people behind your cup matter as much as the product itself.Every blend tells a story—of soil, of season, of craft.This isn’t just a beverage brand. It’s a quiet rebellion against greenwashing, performative sustainability, and instant everything.We’re just getting started.And we’re building it one intentional sip at a time.

Skills

• Event Management
• Mis
• Content Management
• Market Research
• Business Analysis
• Creative Writing
• Research
• Digital Marketing
• Team Management
• Public Relations
• Leadership
• Business Strategy
• Marketing Strategy
• Social Media
• Microsoft Office
• Public Speaking
• Social Networking
• Management
• Entrepreneurship
• Social Media Marketing
• Microsoft Excel
• Marketing