Vasim Pathan
Social Media Manager
- Role
- Social Media Team Lead at 72 Dragons
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Vasim Pathan
A well versed, slightly obsessive and experienced online marketer specialising in search, content marketing and conversion rate optimisation.”
Experience
Social Media Team Lead
Apr 2024 — Present · HK
Led the social media strategy and execution for the Arts Team at 72 Dragons, focusing on building strongonline presences for art galleries, artists, and cultural institutions. Manage a diverse portfolio of clients, including prominent Chinese art galleries and arts channels,tailoring region-specific content to engage local audiences while fostering global connectionseffectively. Develop and implement customized content strategies across multiple social media platforms suchas Instagram, Facebook, WeChat, and Weibo, ensuring each client\'s brand is accuratelyrepresented and optimized for maximum engagement. Collaborate with gallery owners, curators, and artists to create visually compelling and culturallyrelevant content, leveraging my deep understanding of the Chinese and international art markets. Spearheaded successful campaigns for high-profile gallery exhibitions and online art showcases,driving a significant increase in audience reach, follower growth, and engagement by over 30%within six months. Regularly analyze performance metrics, social trends, and competitor activity, adjusting strategies tomaintain a competitive edge and deliver exceptional results for clients. Fostered strong partnerships between Chinese galleries and international audiences by promotingcross-cultural art exchanges through digital channels, positioning 72 Dragons as a bridge betweenEastern and Western art communities.
Education
Digitize Brand Hub (India) Pvt Ltd
Intern
2019 — 2019
Yashwantrao Chavan Maharashtra Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
New Arts Commerce And Science College Ahmednagar
Bachlor Of Computer Science, Computer Science
2016 — 2019
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