Vasili Nichyparuk

About Vasili Nichyparuk

I am a data-driven Performance Marketing and Paid Media leader with over a decade of experience creating high-impact digital marketing strategies across Paid Social, Search, and Display channels. Known for building scalable acquisition and growth strategies, I specialize in managing six-figure budgets, integrating influencer content, and driving campaigns across platforms like Google Ads, Meta, LinkedIn Ads, and TikTok. My expertise lies in designing full-funnel strategies that unify demand generation and targeted engagement, advancing brand awareness, acquisition, conversion, and retention.Currently, as Director of Paid Media at SingleCare, I oversee the social and search channel roadmap, crafting data-backed strategies that have delivered a 3x revenue increase and doubled audience engagement. By working cross-functionally with influencer marketing, creative, operations, and analytics teams, I ensure a cohesive and well-integrated approach to paid marketing that aligns with ambitious growth targets. My role includes establishing robust measurement frameworks (GA4, LookerStudio) that provide transparency and actionable insights for executive and cross-functional teams.With strong skills in advanced analytics and process automation, I leverage SQL, Python, BigQuery, and Google Tag Manager to optimize tracking, attribution, and reporting across the customer journey. My strategic vision and hands-on approach empower me to drive business outcomes while staying agile in a dynamic landscape, adapting campaigns based on real-time performance data and consistently testing new strategies to enhance KPIs.Areas of Expertise- Digital Marketing & Growth Strategy: Skilled in developing acquisition and retention strategies across Paid Media, including Paid Social, SEM, ABM (Demandbase, Marketo, HubSpot) Video, Display, and App Install campaigns (Apple Search Ads, AppLovin, UAC)- Cross-Functional Collaboration: Experienced in collaborating across Sales, Product, Data, and Engineering teams to align on objectives and drive cohesive, high-impact campaigns- Measurement & Analytics: Proficient in analytics, SKADNetwork, attribution, and measurement frameworks, including GA4, Google Tag Manager, Tableau, Excel, and LookerStudio, as well as incrementality testing and predictive analytics for optimized investment strategies-Budget and Financial Management: Skilled in forecasting, financial planning, and optimizing multi-million-dollar budgets across diverse media channels- Team Leadership: Committed to mentoring and developing high-performing teams

Experience

1. Product Marketing Manager, Mobile Apps

   Amazon

   May 2025 — Present · NY, US

Education

• SGH Warsaw School of Economics

  Bachelor's degree, Business, Marketing and Human Operations

  2014 — 2017