Vassiliki Vanessa Bapouza
Head of Retail Marketing & Sustainability @nrg
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WORK HISTORY
Head of Retail Marketing & Sustainability @nrg
Retail Marketing Leadership- Strategic Brand & Network Management: Leading the retail marketing team in managing nrg’s physical footprint (nrg stores, indirect shops, shop-in-shops) and designing 360° promotional campaigns- Commercial Growth & ROI: Responsible for monitoring sales volumes, market share, and A&P budgets to maximize brand awareness and revenue growth- Omni-channel Customer Journey: Driving brand consistency across all touchpoints (Digital, Social, CRM, & Performance Media) to optimize engagement and create high-impact retail experiences.ESG & Sustainability Representative- Institutional ESG Liaison: Serving as the official representative and strategic link between corporate ESG mandates and operational implementation- Sustainability Stewardship: Ensuring business activities align with sustainability frameworks and representing the company’s ESG commitments to stakeholders- Corporate Culture Transformation: Facilitating cross-functional collaboration to integrate ethical and environmentally conscious practices into the corporate culture.
EDUCATION
Open University of Cyprus
Bachelor of Business Administration - BBA, Business Administration and Management, General
SKILLS
ABOUT VASSILIKI VANESSA BAPOUZA
Strategic marketing leader with over 15 years of experience across Energy, Telecom, and Retail. Proven record of building 360° marketing strategies, leading cross‑functional launches, and elevating retail customer experience. Known for team leadership, commercial rigor, and turning insights into measurable brand and revenue outcomes.
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