Vashisth Kumar Munda
Copywriter, Content Strategist, Event Communication @ STIR | Freelance Illustrator
- Role
- Copywriter at Stir
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vashisth Kumar Munda
Creative strategist with a multidisciplinary foundation in design and copywriting…
Experience
Copywriter
Jul 2023 — Present · Bengaluru, IN
With a focus on crafting experiential and impactful brand narratives, I specialize in content strategy, campaign development, and brand communication across B2B and B2C landscapes, delivering high-impact creative solutions within tight deadlines.Key Contributions· Content Strategy & Creative Execution- Conceptualized and executed event marketing communication across digital, print, social, and A/V formats- Developed SEO-optimized website content for STIR, ensuring brand voice consistency- Crafted engaging content narratives blending storytelling, market research, and audience insights.· Strategic & Cross-functional Collaboration- Managed cross-team coordination for smooth project execution and timely delivery- Led brainstorming sessions, aligning creative vision with business objectives- Ensured content quality control and brand consistency across all channels.· Notable Projects- STIR X GE Drone Show: Developed storytelling-driven A/V content highlighting STIR delivering exceptional event experience in making the NYSE listing of GE Vernova, GE Aerospace, and GE HealthCare a success- Alstom Meerut Metro: Designed content strategy for Trainset Delivery Video, reinforcing Alstom’s brand presence in India- CSR Video – Lifeline Express: Created a research-driven documentary-style video for Alstom & Indian Railways\' Lifeline Express- Moyr Earpods: Wrote compelling social media ad copies for product positioning- Asahi Gold Max: Created promotional collaterals for the Israeli eyewear brand’s market expansion.· Writing, Ideation & Market Research- Developed long-form and short-form copy across mediums- Applied creative problem-solving to align storytelling with industry trends- Conducted trend analysis to refine brand communication strategies.
Education
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
Bachelor of Design, Fashion and Lifestyle Accessory
Institute of Science - Banaras Hindu University
Bachelor of Science, Physics
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