Vashinta Dickens

Senior Product Marketing Manager @SAS

Develop and execute Global centric outbound marketing plans for the Fraud & Security Intelligence Global Practice. Work with other global and regional marketing personnel to craft the messaging and positioning for our fraud and security intelligence products and services and disseminate globally. • Sales Enablement - Manage end-to-end fraud sales enablement initiatives, including developing the strategy and execution, sourcing and developing content, tuning messaging, implementing programs, creating learning tools and defining best practices. • Strategic Marketing - Perform strategic marketing activities associated with the planning and implementation of regional field marketing efforts aligned to the overall sales and marketing strategy. • Demand Generation - Develop the strategy and generate the marketing programs that drive demand and retention for our fraud solutions, ensuring roll-out and uptake throughout the regions. • Content Production - Create messaging and content for collateral and sales tools to communicate the value proposition to the regional sales teams, and develop the sales training tools to support the selling process. Content includes solution briefs, whitepapers, thought leadership articles and social media content. • Competitive Analysis – Work with other regional and global resources to maintain a view of the competitive landscape and disseminate information across the regions.