Vaseem Ahmad
🌟 LinkedIn Top Community Voice || Leveraging AI, Data, Tech & Products to create brand value and drive sales || Impact top 30 under 30 || Publicis Groupe
- Role
- Advisory Member for Martech, Data & Cx Council at Mma Global
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vaseem Ahmad
I am deeply passionate about consumer behavior, human analytics, and the intersection of digital marketing and technology. With extensive experience in digital sales, eCommerce, acquisition, and demand generation, I’ve successfully executed numerous growth-hacking initiatives that have delivered impactful results. As a tech enthusiast and lifelong learner, I thrive on the ever-evolving landscape of digital marketing and enjoy exploring new innovations that shape the future of the industrySpecialties- Digital Media Transformation (Tech & Data)- Data-led personalisation to drive trails (Ads & Website)- Data enrichment for campaign optimisation to increase up-sell & cross-sell- Single source of truth to measure the campaign efforts (ROI)- Next level of AI/ML-based innovations Tools - Web Analytics : Adobe Analytics, Google Analytics 360- Tag manager : DTM, Launch, Google Tag Manager- Trafficking : Google Campaign Manager (DCM)- Mobile App Analytics : Adobe Analytics, Firebase, fabric, Google Analytics 360- Content Personalisation : Adobe Test & Target, Google Optimize - DMPs : Adobe Audience Manager, krux, BlueKai, Google - Reporting : PowerBi, Data Studio, Tableau- Marketing Cloud : BigQuery, and Google Cloud
Experience
Advisory Member for Martech, Data & Cx Council
Jan 2025 — Present · Delhi, IN
As an Advisory Member for the Martech, Data, and CX Council at MMA Global, I provide strategic guidance and thought leadership to help shape the future of marketing technology and customer experience. I work closely with industry leaders and experts to identify emerging trends, develop best practices, and advocate for the responsible use of data and technology in marketing. My responsibilities include:Offering strategic counsel on integrating Martech, data-driven strategies, and customer experience innovations.Leading and contributing to research, reports, and industry insights to help businesses stay ahead of the curve.Sharing expertise at global events, conferences, and webinars on Martech, data, and CX transformation.Collaborating with other council members to create frameworks, guidelines, and resources that drive industry excellence.
Education
Rajkiya Pratibha Vikas Vidyalaya - CBSE
12, Data Modeling/Warehousing and Database Administration,
2007 — 2008
Rajkiya Pratibha Vikas Vidyalaya - CBSE
10th, Science
2005 — 2006
Indira Gandhi National Open University
BCA, Information Technology
2008 — 2012
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