Vasantraj Nadar
Global Strategic Marketing @ BASF | Market Growth and Customer Engagement
- Role
- Global Strategic Marketing - Formulation Additive at BASF
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vasantraj Nadar
Accomplished B2B Sales & Marketing professional with in-depth understanding of chemical markets. Successfully led sales team by growing sales by 2X and margin by 3X within 4 years. Developed marketing plan for large cap investment project and product line roadmap to future portfolio steering. Continuous learner with passion for people development, innovation, and customers.
Experience
Global Strategic Marketing - Formulation Additive
Jan 2021 — Present · Mumbai, IN
Developed marketing plan and supported economic evaluation for large CapEx project, leading to approval for investment in a new plant for foot print expansion in Asia • Developed product line strategies and roadmap to steer future portfolio development based on new regulations, product lifecycle assessment and sustainability targets. • As part of Global innovation management team contributed to identifying market need, challenging
Education
Mumbai University
Master in Management Studies
Skills
- Technical Support
- Sales Management
- Market Development
- Coatings
- Pigment Marketing
- Key Account Management
- Pigments
- Coatings Formulation
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