Vasanth Varada

About Vasanth Varada

I am a Strategic Commercial Real Estate (CRE) & Leasing Leader specialising in office space and land leasing for IT Parks and IT/ITeS ecosystems. With 23+ years of cross-industry experience in commercial real estate, IT/ITeS infrastructure, leasing, marketing, sales, new business development, and customer relationship management, I help organisations turn real estate assets into growth engines I serve as Deputy Vice President – Marketing & Customer Relationship at Technopark, Thiruvananthapuram, where I manage relationships with 500+ IT/ITeS companies across 12.72 million sq. ft. of office space. I drive leasing strategy, tenant acquisition & retention, stakeholder engagement, and ecosystem development, delivering world-class tenant experiences and sustainable growth.Over the years, I have- Leased and managed 1.5 million+ sq. ft. of office space- Executed 35 acres of long-term land leases (till end-2025)- Contributed to Park revenue growth from ₹56 Cr to ₹205 Cr (360% increase)- Been part of the leadership journey that helped the Park move from CRISIL D (2014) to CRISIL A+ Stable for 4 consecutive yearsMy expertise spans commercial leasing, transaction management, customer lifecycle management, investor relations, and marketing & business strategy. I work closely with global real estate consultants (IPCs), trade bodies, large corporates, GCCs and IT/ITeS tenants, building strong alliances and delivering consistent revenue growth and high occupancy.I operate at the intersection of business development and customer success—from space allotment, contract & SLA management, and compliance to brand positioning, investor engagement, and market expansion. I’m known as a collaborative leader and proactive problem-solver, skilled at building high-performing teams, enhancing operational efficiency, and strengthening ecosystems that enable IT/ITeS companies to scale.Core strengths:Commercial Leasing (Office & Land)| Head of Leasing | Leasing Strategy | Transaction Management | IT Parks & IT/ITeS Infrastructure | Portfolio & Asset Management | New Business Development | Sales | Customer Relationship Management (CRM)| Tenant Acquisition & Retention | Stakeholder & Investor Relations | Revenue & Occupancy Growth | Marketing & Brand Strategy | Ecosystem & Partner Management | Team LeadershipCurrently, I am also pursuing a PhD in Marketing, enabling me to bridge academic research and industry practice to design sustainable, data-driven growth strategies for dynamic business ecosystems in India and beyond.

Experience

1. Deputy Vice President (Marketing & Customer Relationship)

   Technopark Trivandrum

   Aug 2025 — Present

   As DVP (Mktg & CR) to lead Park’s market strategy and external representation during a pivotal expansion phase. Owned growth and monetisation strategy for a large-scale infra platform, driving land leasing, developer partnerships, revenue pipeline creation to scale supply, improve cash flows and strengthen long-term asset valuation. Team size - 6• Secured major IT infrastructure commitments, issuing MoUs/LOIs for ~20+ lakh sq.ft of new IT built-up space with Caspian Techparks, iMeridian Techpark, HiLITE Properties, iSprout, and Gristone Technologies, significantly strengthening Technopark’s future supply pipeline.• Closed multi-party land and development partnerships (35+ acres) with national and state institutions to unlock new supply, accelerate monetisation and diversify revenue streams across Innovation, IT and commercial formats, executing and signing agreements for MSME Technology Centre (9.5 acres), Kerala StartUp Mission (3 acres), Kerala Space Park (18.56 acres), CFSL (5 acres), and Unity Mall, Govt. of India (2.5 acres).• Built a market-facing investment proposition for Trivandrum, driving global outreach, developer interest and deal flow across GCCs, institutional investors and Grade-A commercial developers, commissioning and delivering a Comprehensive City Profiling Study with Colliers (Sep 2025) and GCC feasibility study specific to Kerala with ANSR (Feb 2026) to attract international developers, GCCs, and digital ecosystem partners.• Strengthened global visibility and stakeholder outreach, representing Technopark at high-impact forums including GITEX Global 2025 (Dubai), ET GCC Conclave (Bengaluru), GCC Surge (Kochi), Convergence India Expo (Delhi), and other national & international platforms.• Improved institutional efficiency & decision velocity, driving automation of systems & processes to enhance workflow efficiency, data accessibility & leadership decision-making across park operations. Report to the CEO, Technopark

Education

• St.Josephs High School Thiruvananthapuram

  SSLC, State Board Exam

  1986 — 1992

• Amrita Vishwa Vidyapeetham

  Doctoral Scholar (Ph.D.), Marketing

• University of Kerala

  Pre Degree- Govt.Arts College Thiruvananthapuram, Science Group with Maths

  1992 — 1994

• Kerala Agricultural University

  Professional Degree, Agriculture

  1995 — 2000

• Alliance Business School

  Post Graduate Diploma In Management, Marketing/Marketing Management, PGDM

  2001 — 2003

Skills

• Channel
• Strategy
• Recruiting
• Management Information Systems (Mis)
• Team Leadership
• Direct Sales
• Telecommunications
• Sales
• Team Management
• Sales Management
• Vendor Management
• Sales Operations
• Training
• Customer Satisfaction
• New Business Development
• Management
• Team Building
• Channel Sales
• Product Management
• Marketing
• Leadership
• Mis
• Key Account Management
• Competitive Analysis
• Business Development
• Retail
• Operations Management
• Market Research