Vas Sloutchevsky

About Vas Sloutchevsky

Hi, my name is Vas Sloutchevsky, and I am a New York City-based designer and technologist. For much of my career, I have devoted myself to designing user interfaces and working with brands. You might remember me for my early work at Firstborn, including Flash sites for Madonna, Victoria\'s Secret, and Yigal Azrouel.[A seasoned professional with over 25 years of experience in creative strategy and execution, renowned for innovative creative and technical expertise in UI/UX, interactive motion, and brand development. As a pioneer of digital design, consistently delivered unique and impactful solutions that defined the industry.]

Experience

1. Creative Director

   Cached

   Apr 2022 — Present · New York, NY, US

   Cached is a dual-purpose platform that balances the data economy. It empowers consumers to understand and monetize their data value, giving them control and transparency. For businesses, Cached provides richer marketing insights, enabling more targeted strategies for data acquisition and analytics. This creates a more equitable data-sharing environment, benefiting both consumers and companies.Key responsibilities:· Brand Strategy Support: Assisted the marketing team with brand strategy, identity and print design, campaign strategy, and execution.· UI/UX Partnership: Collaborated with the development team on app UI and UX design, information architecture, motion design, and app prototyping.· Brand/Identity Design: Developed the Cached brand from scratch, including a versatile logotype and comprehensive brand guidelines.· Brand Methodology: Established methodology and hierarchy of brand elements for various applications, from UI to billboards.· Omnichannel Campaigns: Conceived and produced social campaigns, outdoor and indoor advertising, print and electronic, static and motion-based.· Figma Animation Innovation: Developed new techniques for using Figma to rapidly produce motion-based ads.

Education

• Stroganov State Academy of Arts and Industry

  Master of Fine Arts - MFA, Graphic Design & Packaging

Skills

• Interactive Advertising
• Information Architecture
• Flash
• Logo Design
• Typography
• User Experience
• Graphics
• Branding & Identity
• Web Design
• Digital Marketing
• Digital Strategy
• User Interface Design
• Html 5
• Art
• Identity Design
• Graphic Design
• Interaction Design
• Web Development
• Brand Development
• Creative Direction
• Integrated Design
• Art Direction
• Advertising
• Integrated Marketing