Varun Verma
Category Lead - Dominos @Jubilant FoodWorks Ltd.
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WORK HISTORY
Category Lead - Dominos @Jubilant FoodWorks Ltd.
Noida, IN
Responsible for growth, mix management, profitability, menu management and NPDs of Pizza + Sides at Dominos. Launched Big Big Pizza leading to 10% of overall sales mix, crossing 50Cr+ monthly revenue. Tapped into Premium Pizza market with Sourdough Pizza leading to new category creation in India 4. Crafted innovations with high regional relevance for Gujarat market leading to share gain by 300bps5. Custodian of GM Improvement project, drafted framework implemented across pricing, topline mix improvement, cost optimisation, efficiency improvement. Achieved +150 bps of GM impact6. Launched Dynamic Combos leading to 2X jump in combo adoption of users on App. Worked with 7. Product and Tech teams to create the most optimised Discovery - to - Cart journeys.8. Working extensively with CMI team to issue Qual/Quant/CPT researches for NPDs and product improvements of existing portfolio.9. Bringing together consumer facing CFTs for all new launches to ensure synergy across Brand, Digital, Precision and Aggregator.
EDUCATION
Delhi Public School, Faridabad
High School, Science
MICA | The School of Ideas
PGDM-C, Strategic Marketing and Communications
Savitribai Phule Pune University
Engineer's Degree, Mechanical Engineering
SKILLS
ABOUT VARUN VERMA
I\'m a marketing professional who can create stories for brands with impactful results. Building my career in FMCG first with Weikfield Foods and now with HealthKart handing the child nutrition portfolio.
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