Varun Singh
Lead Advanced Analytics @ AT&T | Ex- Google
- Role
- Lead Advanced Analytics at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Varun Singh
Dynamic Marketing Analyst with 8+years of experience in marketing analytics, data-driven…
Experience
Lead Advanced Analytics
Aug 2025 — Present · Dallas, TX, US
Directed offer and campaign analytics for AT & T Wireless using Snowflake and BigQuery, applying predictive and machine learning models toevaluate promotion performance, offer engagement, and funnel drop-offs, identifying high-conversion customer segments.• Served as product owner for the native app experience, driving analytics-led initiatives to improve navigation, checkout, and cross-platformconsistency in partnership with UX and engineering teams.• Led A/B testing programs in Adobe Target, analyzing variations in offer messaging, pricing, and creative to foster a test-and-learn culture that enhanced personalization and improved digital conversion rates.• Utilized SQL and Tableau to build scalable queries and dashboards reporting on campaign lift, audience segmentation, and engagement. Deliveredrecurring marketing performance scorecards used by stakeholders to track KPIs and optimize budget allocation.• Owned analysis of PLP/PDP performance and buy flows, leveraging behavioral and transactional data to uncover pain points between online purchases and pickup experiences, collaborating with UX and engineering teams to deploy refinements that boosted engagement and yield.• Partnered with data science and engineering teams to align personalization features with business goals, participating in agile sprint cycles to ensure timely delivery of analytics-driven product enhancements.• Managed campaign tracking initiatives in Workfront, collaborating with cross-functional teams to generate and maintain campaign URLs, and enabling precise tracking of campaign performance across multiple e-commerce platforms.• Mentored analysts across the marketing growth organization, elevating expertise in Adobe Analytics, BigQuery, and Tableau while instilling best practices in data visualization, funnel optimization, and executive reporting.
Education
California State University-San Bernardino
Bachelor of Business Administration - BBA
2016 — 2016
Southern Methodist University - Cox School of Business
Master's degree
2023 — 2024
Birkbeck, University of London
Bachelor of Business Administration - BBA
2016 — 2016
Amity University
Bachelor of Business Administration
2013 — 2016
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