Varun Sharma
Retail & Trade Marketing @Pernod Ricard | Ex-Myntra | e-Clerx | vivo
- Role
- Territory Marketing Executive at Pernod Ricard India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Varun Sharma
Performance-driven marketing professional with 7 years of experience in trade marketing, brand management, and integrated marketing communications across FMCG, e-commerce, and consumer electronics—Pernod Ricard, Myntra, and Vivo. Proven ability to drive market share growth, manage large-scale ATL/BTL campaigns, and execute high-impact go-to-market (GTM) strategies.Currently leading territory-level marketing at Pernod Ricard India, delivering results across new product launches (NPDs), retail visibility, and consumer engagement programs. Successfully managed a ₹3 Cr marketing budget and executed BTL activations across 500+ outlets, while mentoring and training a team of 30+.At Myntra, managed over ₹35 Cr in media planning and brand campaigns for 100+ partner brands, ensuring campaign ROI, stakeholder alignment, and cross-functional coordination with digital and product teams. Built strong foundations at Vivo by executing promotions, in-store marketing, and regional consumer outreach. Core Competencies:Trade Marketing | Brand Activation | GTM Planning | ATL & BTL Execution | Digital Marketing | Consumer Promotions | Media Buying | Campaign Analytics | Retail Strategy | Budget Management | Cross-functional Collaboration | Team LeadershipOpen to connecting on impactful marketing roles and brand-led growth opportunities.
Experience
Territory Marketing Executive
Nov 2024 — Present · Gurugram, IN
Education
DAV UNIVERSITY, JALANDHAR
Bachelor of Technology, Electronics and Communication
2013 — 2017
CHANDIGARH UNIVERSITY
Master of Business Administration, International Business
2020 — 2022
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