Varun Papneja

About Varun Papneja

A growth and revenue leader with 16+ years of experience building and scaling high-impact businesses across AdTech, digital media, and data-driven advertising ecosystems. Currently leading Growth & New Business at FCB Kinnect, driving strategic expansion, enterprise partnerships, and revenue acceleration across key industry verticals. Known for building scalable revenue engines and consistently delivering strong business outcomes, including scaling ₹50Cr+ ARR portfolios and driving 100%+ growth through multi-channel expansion. Deep expertise across programmatic advertising, OTT ecosystems, and data-led marketing solutions, with a strong track record of translating market opportunities into high-value revenue streams. Has successfully led end-to-end revenue charters spanning GTM strategy, enterprise sales, product monetization, and strategic alliances across BFSI, FMCG, D2C, and consumer internet sectors. Recognized for combining commercial acumen with data-backed decision-making to unlock new growth avenues and strengthen market positioning. Brings extensive experience in building and mentoring high-performing teams, establishing CXO-level relationships, and closing large-scale enterprise deals. Continues to focus on driving innovation-led growth, expanding market presence, and shaping next-generation monetization strategies within digital and AdTech ecosystems.

Experience

1. VP Growth and New Business

   Kinnect

   Jun 2025 — Present · Mumbai, IN

   Leads the growth and new business charter for integrated digital and media mandates, driving strategic expansion across enterprise clients and priority industry verticals. Responsible for building a high-quality pipeline, converting large-scale opportunities, and strengthening the agency’s market positioning.Owns end-to-end deal cycles including strategic pitching, commercial structuring, and CXO-level stakeholder engagement. Plays a key role in expanding client portfolios, unlocking new revenue streams, and driving long-term partnerships across brands and marketing leadership.

Education

• Fr.Agnels (Navi Mumbai)

  M.B.A, Marketing

  2006 — 2008

Skills

• Account Management
• Digital Strategy
• Web Analytics
• Strategy
• E-Commerce
• Media Buying
• Affiliate Marketing
• Market Research
• SEO
• Marketing Strategy
• Media Planning
• Social Media Marketing
• Business Development
• Digital Marketing
• Online Advertising
• Mobile Marketing