Varun Agarwal
Performance Marketing | Mar-Tech | Digital Customer Acquisition | Mobile App Marketing | Brand Marketing and Digital Strategy
- Role
- Performance Marketing Manager at Tata AIA Life Insurance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Varun Agarwal
Performance Marketing Manager with expertise in driving ROI through data-driven digital…
Experience
Performance Marketing Manager
Sep 2022 — Present · Mumbai, IN
Led performance marketing for TATA AIA across multiple platforms.(Google Ads, Facebook, Bing)• Spearheaded the development and launch of a new user platform, reducing CPL by 50% and increasing leads by 100%.• Independently implemented API integrations using JSON, enhancing user interaction and lead flow efficiency.• Managed a cross-functional team of developers, designers, and agencies, ensuring seamless execution within scope, time, and budget.• Implemented CAPI server-side tracking, leading to a 7% improvement in lead volume and better event attribution.• Managed a ₹100 Cr+ advertising budget; optimized keyword bidding and ad placements, achieving a 20% reduction in CPC and a 10% improvement in LFR resulting in YOY ROAS improvement by 38%.• Developed a WhatsApp buying journey to streamline user experience and enhance conversion rates (ongoing).• Monitored key marketing KPIs ROAS, conversion rates, and engagement metrics and drove continuous improvements through A/B and multivariate testing.• Drove full-funnel user acquisition and retention strategies across paid digital and organic channels, with a focus on brand positioning and customer lifecycle management.• Improved the match rate by 12% managing the Pixels and events/variables on GTM & by managing lead flow on VYMO platform.
Education
Thakur Polytechnic
Diploma, Information Technology
2012 — 2015
Shri Madhavrao Bhagwat high school
SSC
2012
Welingkar Institute of Management
Marketing
2019 — 2021
Thakur College Of Engineering and Technology
BTech - Bachelor of Technology, Information Technology
2015 — 2018
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