Varun N Rao

Experience

1. Senior Content Writer

   Omegacube Technologies

   Nov 2016 — Present · Bengaluru, IN

   Content Strategy – Create content strategies that focus on product marketing and lead generation for OmegaCube. Create strategies for website content, social media marketing, email marketing, sales enablement tools, Google Ads, and videos.Content Creation and Management – Research and create high-quality, SEO-friendly product and thought-leadership copies for blogs, whitepapers, videos, infographics, website pages, news articles, email campaigns, Google Ads, and social media posts. Graphic Design – Create high-quality design creatives such as banners for website and social media channels, infographic designs, and templates for whitepapers, PowerPoint presentations, and articles. Videos – Create high-impact product marketing videos on OmegaCube ERP, latest industry trends, ERP technology and domain. Edit customer testimonial videos and publish them on company platforms.Website Management - Plan, coordinate, and manage the revamp of the company website with updated design and content. Manage the website, create new web pages, sub-sites, landing pages and update existing ones with new content and visual assets. Focus and continuously work on SEO improvements.Social Media Marketing - Create impactful social media posts and publish them on the company’s social media accounts. Track social media analytics and manoeuver social media marketing initiatives accordingly. Email Marketing – Create, design and dispatch monthly email and customer journey campaigns for prospects and existing customers. Track email campaign statistics and change email marketing strategies as needed.Sales Enablement - Create content for sales enablement tools such as brochures, demo presentations/videos, summary sheets; product and industry data sheets to support various sales team initiatives.Knowledge Management – Manage the product help website by creating and updating technical content on OmegaCube ERP. Create induction and product training courses for newcomers and new customers.

Education

• St. Francis D'Assisi High School

  High School

  1993 — 2000

• Visvesvaraya Technological University

  B.E

  2002 — 2006

Skills

• Online Content
• Marketing
• Web Content
• Portrait Painting
• Snagit
• Adobe Illustrator
• Team Management
• Visual Communication
• Pre-Sales
• Blogger
• Process Flow Documentation
• Windows Movie Maker
• Content Writing
• Social Media Communications
• Drawing
• Graphic Design
• Technical Documentation
• Content Management Systems (Cms)
• Fine Art Sales
• Blogging
• Portraits
• Social Media Outreach
• Microsoft Word
• Adobe Creative Cloud
• Caricatures
• Wordpress
• Social Media Marketing
• Marketing Strategy
• Powerpoint
• Microsoft Excel
• Web Content Writing
• Cartoons
• Visual Arts
• Sketching
• Microsoft Publisher
• Wordpress Design
• Web Content Creation
• Adobe Acrobat
• Online Content Creation
• Microsoft Expression